Week 5: Packages and Pricing. Your charge in this module is to think bigger and create coaching programs that are going to allow you to charge premium prices for your expertise and time. In the past modules, you have developed a clear understanding of how you are going to make a difference in your clients’ lives and in who you are as a coach. You have poured your heart into defining your passion and purpose, and you are now on the path to creating your legacy by designing your first premium offering––an offering that you are going to be known for.

Week 6: Marketing Message. Communicating with your client in a way that will make you absolutely attractive to them doesn’t have to be hard, as long as you know a few basic rules. We want your community to be so intrigued by you and your message that they simply cannot wait to buy from you! The communication strategies you are going to learn in this module will apply to everything that you do going forward.

Week 7: Website and Graphics. Having a gorgeous, branded coaching website is one of the greatest gifts you can give yourself as a coach. Even as a brand new coach, you can set yourself apart with a professional website that shows your clients that you are a serious provider and take yourself seriously. Think of your website as your storefront. Whenever a client hears about you or sees you online, they might look up your website and you want to make a professional first impression there. Your marketing and promotions will only be as effective as your positioning online.

Week 8: Business Systems. In order for your business to run smoothly and you provide an excellent customer experience while saving time and money, you familiarize yourself with a list of systems and structures. Ultimately you have the power to select the business system and plan that is right for you.  

Week 9: Creating Your Webinar. The Brand Your Passions sales funnel is based on targeting your ideal client through your Facebook ads, presenting your live webinar to your target audience, inviting your audience to a discovery call (sales conversation), and ultimately enrolling your prospects into your coaching program. Your webinar is a great way to introduce yourself to your ideal client and allow them to “sample” some of the solutions you have to offer without any “risk” to the client. In other words, think of your webinar as a sample that leads to your main course. You might even consider choosing a topic from your program as the basis for your live webinar.

Week 10: Marketing Funnel For Success. This lesson is packed with TONS of great information that’s key to your success in launching your program, including information about the flow and creation of your sales funnel, as well as information about how to design your opt-in page and your email sequence. You’ll connect the business system you’ve selected and see how it’s all starting to come together.

Week 11: Automate Your Business With Facebook Ads. Really get into the nitty-gritty of Facebook and how to set up your advertising with Facebook ads to automate your marketing and attract new leads while you sleep.

Week 12: Mastering Social Media. It is now time to harness the power of social media to spread your message to the masses. You’ll dive deeper into establishing your business on Social Media, including Facebook marketing and other Social Media platforms, to drive traffic and build brand awareness for your program. 

Week 13: PR Strategies and Joint Venture Ops. This week is all about leveraging your PR, interviews, joint venture opportunities, and other ways you can gain exposure! Your paid traffic and social media traffic for leads is the foundation for marketing and how you are going to attract the majority of your clients. However, PR and publicity are also going to be beneficial to grow your list as well as gain credibility when you get published or invited to be part of an interview!

Week 14: Soulful Sales. Now it’s time to master your discovery calls, including professional scheduling, execution, and conversion into sales. Discovery calls are often something that can cause fear and anxiety in new coaches, so you’ll discover that discovery calls and free coaching calls can be fun, real, and something you look forward to every day.

Week 15: The Art and Science of Coaching. This week is all about becoming a masterful coach and co-creating the coaching relationship with your clients. Your goal as a coach is to establish intimacy and trust with your clients and create a safe, supportive space for them to be able to be themselves, share, and grow. One of the most satisfying things about coaching is that first moment when you find the client respects and trusts you.

Week 16: What's Next For You. This week is all about appreciation for what you have accomplished in your business and how much you’ve grown as a business owner. Launching and growing a successful business is not entirely about strategy. Far from it! It takes a complete personal transformation for us to step into the role of high-level coach and business owner who earns several thousands of dollars per month. This module is all about CELEBRATING YOU, assessing the NOW, and charting out the next few months in your business for even more growth, fun, and success!